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BMW: A Window into the Near Future
To spread the word about BMW’s iTour, a “Window into the Near Future” was erected in New York City that transformed live traffic into futuristic BMW concept cars. Using hi-tech cameras, a projection...
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adidas NEO ‘window shopping’
adidas NEO has taken window shopping to a new level with an interactive digital window concept that connects to a smartphone, making it possible to shop at the store after hours without an app or...
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Red Stripe transforms local shop
Red Stripe Lager radically transformed overnight an ordinary looking East London corner shop selling everyday goods to an all-singing, all-dancing musical masterpiece as part of their ‘Make Music in...
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McDonald’s and Angry Birds offer location-based game
Rovio has partnered with McDonald’s in China to offer location-based Angry Birds games. Inside the fast food restaurants Angry Bird gamers can unlock a variety of content, such as game modes, stages...
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Meet Pinokio: Pixar’s Animatronic Lamp
If you’ve ever wondered what Pixar’s famous lamp would be like in real life, then this could be it. Pinokio, a real life ‘smart’ Animatronic Lamp conveys emotional characteristics while being aware of...
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Telekinize the Rainbow
Wi-Fi robots were fitted with a wireless receiver enabling them to receive messages from a server, movements captured by the user’s webcam were translated into commands and relayed directly to the...
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Sonic Notify- Connecting consumers with proximity media
Sonic Notify is a short range communication package that connects consumers with relevant location specific content (termed ‘proximity media’), using audio signals that communicate with smartphones....
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Play Fruit Ninja on a Vapour Screen
Displair, a start-up from Russia which recently showcased its new technology at CES 2013, is basically an interactive air screen that displays any image you like in mid-air. It’s powered by a...
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GIF-iti – Street Art That You Can See Only Online
The artist INSA thought the relationship between art online and offline could work better and set out to create paintings that were static in the real-world but were moving images when viewed online....
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Create music with Firewall
Firewall is an interactive media installation that allows the audience to create amazing visuals and music by touching a stretched sheet of spandex membrane, which acts as a membrane interface...
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Love in is the air
A short love story back projected onto the warm breath of a couple on a cold February evening.
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Test-drive an Audi Quattro
To showcase the road handling capabilities of the A4, Audi built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance...
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Filling in vacant lots with AR supermarkets
Chinese e-commerce site YiHaoDian is launching 1,000 virtual supermarkets in vacant lots in iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen, which can only be seen with the YiHaoDian iPhone...
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A billboard which produces water from the air
To promote the Peru-based University of Engineering and Technology’s capabilities, the first-ever billboard was created that produces drinkable water from the air. In Lima, despite atmospheric humidity...
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Pepsi vending machine uses Facebook likes as digital currency
Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking the product at the same time. That’s why they, together with TBWA Belgium, created...
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Water graffiti wall lights up when sprayed with liquid
Digital artist Antonin Fourneau and tap maker Grohe celebrated their collaboration at an event held at in Grohe’s NY showroom. There, visitors were able to create artwork on Forneau’s water graffiti...
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Antarctica Beer turns beer into train tickets
AlmapBBDO came up with a novel way of discouraging drink driving during the Rio carnival this year – by turning beer cans into tube tickets. Created for Antarctica beer, the event’s main sponsor, the...
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Points – the most advanced directional sign ever
Points is a new way of serving location-based content. It looks like a normal directional sign but displays dynamic content pulled in from a variety of sources ranging from Twitter and Foursquare to...
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